Legal

Privacy Policy

Privacy Policy

Unwrap & Steal
Effective Date: January 1, 2025

Unwrap & Steal ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclosure, and safeguard your personal information when you visit our website unwrapandsteal.com (the "Site") or purchase our goods (collectively, the "Services").

We are located in Los Angeles, California, and this policy is designed to comply with the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA).

1. Information We Collect

We collect information that identifies, relates to, describes, or could reasonably be linked with you ("Personal Information").

A. Information You Provide Directly

  • Identifiers: Name, email address, postal address, billing address, and phone number.
  • Commercial Information: Records of products purchased, obtained, or considered.
  • Payment Information: Credit/debit card details (processed securely by our payment processors; we do not store full card numbers).

B. Information Collected Automatically

  • Device & Usage Data: IP address, browser type, device type, operating system, unique device identifiers, and page interaction data (e.g., clicks, hovering, time spent on pages).
  • Cookies & Tracking: We use cookies, pixels (tags), and similar technologies (including Google Analytics) to track activity and hold certain information to improve your experience.

C. Sensitive Personal Information
We may collect specific "Sensitive Personal Information" as defined by California law, specifically your account log-in credentials (if you create an account) and precise geolocation (if enabled on your device for shipping/delivery estimates).

2. How We Use Your Information

We use your Personal Information for the following business purposes:

  • Fulfillment: To process your payment, ship your orders, and provide customer support.
  • Improvement: To analyze usage of our Site and improve our product offerings.
  • Marketing: To send you updates, newsletters, and promotional materials (only with your consent).
  • Security: To detect security incidents and protect against malicious activity.
  • Compliance: To comply with legal obligations and enforce our terms.

3. How We Share Your Information

We do not sell your Personal Information for monetary payment. However, under California law, "sharing" information for cross-context behavioral advertising (targeted ads) may be considered a "sale" or "sharing."

We may disclose your information to the following categories of third parties:

  • Service Providers: Shopify (our e-commerce platform), payment processors (e.g., Stripe, PayPal), and shipping carriers (e.g., USPS, UPS, DHL) to fulfill contracts.
  • Analytics & Advertising Partners: We may share internet activity with partners like Google or Meta to analyze traffic and show you relevant ads.

4. Data Retention

We retain your Personal Information only for as long as is reasonably necessary to fulfill the purposes outlined in this policy or as required by law.

  • Order Information: Retained for tax and accounting purposes (typically 7 years).
  • Marketing Information: Retained until you unsubscribe or request deletion.
  • Usage Data: Retained for a shorter period for internal analysis.

5. Your California Privacy Rights (CPRA)

If you are a resident of California, you have specific rights regarding your Personal Information effective 2025:

  • Right to Know: You can request a copy of the specific pieces of personal information we have collected about you in the past 12 months.
  • Right to Delete: You can request that we delete your personal information, subject to certain exceptions (e.g., if we need to keep it to complete a transaction or for legal compliance).
  • Right to Correct: You have the right to request that we correct inaccurate personal information we hold about you.
  • Right to Opt-Out of Sale/Sharing: You have the right to opt-out of the "sale" or "sharing" of your personal information for targeted advertising.
  • Right to Limit Use of Sensitive Information: You can direct us to limit the use of your Sensitive Personal Information to only what is necessary to provide our services.
  • Non-Discrimination: We will not discriminate against you for exercising any of these rights.

How to Exercise Your Rights:
To submit a request, please contact us at: matt@unwrapandsteal.com.
We will verify your request by asking you to confirm details associated with your account or recent orders.

6. Do Not Track & GPC Signals

We honor Global Privacy Control (GPC) signals. If your browser sends a GPC signal, we will automatically treat it as a request to opt-out of the sale/sharing of your information.

7. Children's Privacy

Our Services are not directed to individuals under the age of 13 (or 16 in California). We do not knowingly collect personal information from children.

8. International Transfers

If you are visiting from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located.

9. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices or relevant laws. The updated version will be indicated by the "Effective Date" at the top.

10. Contact Us

If you have questions or comments about this policy, please contact us:

  • Email: matt@unwrapandsteal.com